As I logged onto Facebook last night, I noticed something strange. My news feed showed that a friend has joined a “Boycott Moosehead!!!” group. That’s right, a group that wants people to boycott our local company. Why you might ask yourself. Did the company do something terrible? No, that’s not it. The real answer is because people are angry at Andrew Oland, President of Moosehead Quebec. He was the chair of the task force that released a controversial report on post-secondary education in New Brunswick last week. So there you have it - because people disagree with the report, they want to boycotting Moosehead. Pretty stupid logic isn’t it?
Here is what the group is saying on Facebook:
“Given the argument put forth by Andrew Oland, President of Moosehead Quebec, that there is too much duplication of academic programs in New Brunswick and his desire to destroy our university, I think we should let him know, in no uncertain terms, that we think that there is too much duplication of beer in the liquor stores and that we are going to choose to drink Keith’s or Labatt’s.”
Some of the comments by it’s members:
“Despite the fact that I don’t drink but I take strong exceptions to this statement and will not let any of my friends buy Moosehead when they are with me.” - Waleed Yousaf
“This really annoys me. I’ve always made it a point to drink the local beer. I’ve even gone so far as to use it as an example of multipliers and spending in class. Remember Moosehead owns many different brands. Read the label when buying.” - Jason Childs
My response? I’ll start my own Facebook group and call it “Don’t Boycott Moosehead!!!“. Why? To show support to a company that has done nothing wrong and supports so many community groups and causes. Moosehead is Canada’s oldest independent brewery and as Canada’s two largest brewers (Labatt & Molson) are now foreign-owned, Moosehead is also Canada’s largest 100% Canadian brewery. They are a company that Saint John can be proud of!
Here is what my group is all about:
“Given the argument put forth by the Boycott Moosehead group, on Facebook, that suggests we punish one of our greatest local companies because the President of Moosehead Quebec was involved in a study that they disagree with, I think we should show these idiots, in no uncertain terms, that we support Moosehead and that we are going to choose to drink Moosehead products as much as possible.
If you have a problem with Andrew Oland, let him know, but don’t mess with a great local company that supports our city in so many events and causes!”
In less then a day, our numbers have hit over one hundred! I would like to continue building support over the next week. My hope is that people will realize the difference between a company and a person and direct their complaints to the right place. Moosehead is a local company we can be proud of. I’ll raise this glass to them!